A limited concept capsule. Why? Between the deliverance of our bigger seasonal collections, where we aim to provide multiple styles, we always like to follow up with that conceptual collection. Pieces that you pick up with a set focal point, a loudness that has delved into a specific genre of fashion. What? Well as you can probably tell, this one is heavily ski inspired. Running back to the 80s, as the magazine graphic above demonstrates. Fashion and style has always been a huge feature of the Alpine trips. From France to Canada, aprés style has always been essential. Where? Chamonix-Mont-Blanc! The highest summit in the Alps (great for me whose scared of heights) but a skiing hotspot where people come to from all over the world. We explored and captured the whole of the town from the morning sunrise through the fog, the day on the slopes to the evening at the quant traditional bars. This is shown in our shoot below. The Products? We developed the oversized puffer coat over 2 years ago, constantly working on it. We guarantee it will be the best puffer coat you own. Its extra filling to promote a boxy cropped style fit, the matte shell fabric and the retro style rubber silicone logo to finish. Warm, timeless style and like no other. Alongside this came retro fleeces in patterns and panels. Classic in the skiing sport from the 70s 80s and beyond. A retro piece that remains to day, will remain for tomorrow. Jersey with heavy weights pieces that are required for those comfort moments. When the sun sets, the knitwear comes out. Focusing on premium traceable lambswool yarns, our first roll neck knits have hit the store. Keeping you warm whilst looking very smart. We appreciate the roll neck is a hard product to master, the yarn and colour choice, along with what pants you style it with determine whether it looks cool or pretentious. The more boxy fit in the body and the quality of the yarn with its texture promotes the latter. Don't forget the collectibles! 2 lifestyle accessories that you can keep and never touch, or you can use regularly with their classic graphics. You will see more collectibles with logos and graphics on them through the time, so make sure you pick one up for that heirloom.
